Monday, September 16, 2013

Why are TV commercials still so much louder than shows?

The old woman inside of me rejoiced when Congress passed the Commercial Advertisement Loudness Mitigation (CALM) Act. There is nothing worse than falling asleep in front of the TV, only to be awakened by a commercial for a horror film.

Image courtesy espensorvik

Apparently, California Representative Anna Eshoo (D-Menlo Park) got the idea after a loud commercial interrupted her family's dinner. She asked her brother-in-law to turn it down, and he responded, "Well, you’re the congresswoman. Why don’t you do something about it?’’

The Act directed the Federal Communications Commission to establish rules regulating the volume of commercials. The rules went into effect on December 13, 2012, and required TV stations, cable and satellite providers to control the volume of their commercials. Small companies can request a one-year waiver.

However, it seems to me like a lot of commercials continue to be louder. Am I the only one?

If you're feeling the old lady vibe, you can complain to the FCC about any commercials that are volume offenders.

How to File a Form 2000G – Loud Commercial Complaint:
1. Click on the Complaint Type button “Broadcast (TV and Radio), Cable, and Satellite Issues”
2. Click on the Category button “Loud Commercials.” Fill in as many details as possible.
3. Click on “Complete the form” to submit your complaint online.

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